Atelier Market Research
Generations during lockdown. How it was? What’s next?

Everybody studied Lockdown during the Lockdown. We thought that it was a great chance to seize the moment and try to understand generations better, because their differences sharpened during the crisis.

The results of our study were exciting. For example, we realized that Lockdown is a “project” for Gen-Z, “experience” for Gen-Y and a “testament” for Gen-X. We were surprised to learn that Gen-Z can miss offline socializing, that Gen-Y can take pleasure in spending time at home and Gen-X can relax and feel happy

These and many other discoveries filled our collected knowledge about similarities and differences between different generations to the extent that we thought we are ready to share them with you.

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